Collegiate Athletics

Katie Davis is a partner at James Moore and a strategic advisor to collegiate athletics and higher education leaders navigating the financial and operational challenges reshaping the industry. She leads the firm’s Higher Education and Collegiate Athletics practices, which serve more than 100 higher education organizations, including 50+ athletic departments nationwide.

Katie works alongside athletic directors, CFOs and university leaders on financial and operational issues shaping the future of college athletics. Her perspective is shaped not only by over 20 years of experience, but by ongoing conversations and work with athletics leaders across the country. That gives her a broad view of how institutions are responding to industry change and allows her to help clients translate emerging trends into practical decisions for their own organizations.

A CPA and Lean Six Sigma-certified professional, Katie brings a financial lens to athletics without limiting the conversation to accounting. She helps leaders understand what the numbers are telling them, evaluate strategic opportunities and risks, improve how their organizations operate and communicate their financial story to presidents, boards and other stakeholders.

Katie is also an active voice in the national conversation about the financial and operational future of college sports. She speaks and writes regularly on emerging athletics issues and cohosts News & Brews Sports Biz, James Moore’s collegiate athletics podcast. She has been featured in industry publications and broadcast programs discussing topics ranging from NIL and athlete compensation to private capital and financial reporting.

An active member of NACDA, CABMA and NACUBO, Katie is particularly passionate about elevating the role of athletics finance professionals as strategic voices within their departments. Her goal is simple: help athletics leaders make better-informed decisions and build organizations positioned to compete in the next era of college sports.

Ken has nearly 30 years of experience providing accounting, auditing and consulting services. He also contributes to the firm’s strategic planning and implementation of tactical items and oversees the daily administration of the office.As a key member of the firm’s Higher Education Services Team and a noted thought leader in the industry, Ken does a great deal of work with university related entities such as foundations, athletic associations and booster organizations. His efforts drive strategic business development activities and new trends in higher education and university related nonprofit organizations. His experience with auditing their investments, his understanding of their fundraising processes and his knowledge of agreed-upon procedures and internal controls makes him a valuable resource for our clients in that industry. And as co-host of our firm’s News & Brews Sports Biz podcast, he advocates for the financial voices in collegiate athletics and discusses the latest developments in the business of college sports.

Ken is a member of the American Institute of Certified Public Accountants, the Florida Institute of Certified Public Accountants, the College Athletic Business Management Association, and the National Association of College and University Business Officers. He is a past president of the FICPA Chapter of North Central Florida. He also generously gives back to the community through his involvement with United Way of North Central Florida (where he previously served as Board Finance Chair).

As a director with several years of experience, Shane is responsible for running and supervising audit engagements, planning and performing fieldwork, and reviewing the work of audit staff. He also facilitates team development and builds client relationships.

Shane’s work is concentrated primarily with our Collegiate Athletics and Higher Education Services teams. He has extensive expertise with NCAA agreed-upon procedures engagements and has worked with nearly 20 athletic departments across the country in this capacity. He is also a member of our Construction Services team and helps our clients in that industry make sure their financial reporting is in compliance.

Kevin is a certified public accountant licensed in Florida and has over 20 years of auditing and accounting experience. While his work covers a variety of industries, his emphasis has been on nonprofit clients, local governments, university-related entities, and public broadcasting stations and related organizations. He is a key member of the firm’s Higher Education Services Team and Public Broadcasting Services Team. Because these organizations receive federal and state financial assistance, Kevin has extensive knowledge of the OMB Super Circular and other Government Auditing Standards.

Kevin is a member of several professional associations and nonprofit boards, including United Partners for Human Services, Inc. (UPHS) and Strategic Nonprofit Alliance Partnership (SNAP). He addresses accounting-related topics such as cost allocation and fraud to a variety of association groups. He also serves on the board for the Institute for Nonprofit Innovation and Excellence (INIE)—where he is the treasurer—and the Tallahassee Tottenham Hotspur FC youth soccer organization.

A marketing and business development professional with 30 years of experience, Fred nurtures, maintains and expands relationships with higher education institutions and collegiate athletic associations nationwide. He also leads business development initiatives for the higher education services team and represents our firm in this ever-evolving industry.

Fred’s career includes over 25 years of marketing, communications and administration experience at major institutions like Louisiana State University, the University of Florida and NC State University (where he served as Senior Associate Athletics Director) before transitioning to business development and agency work. This unique combination of experience allows him to see multiple sides to every business relationship and lead potential clients to the solutions that help them succeed.

Kim has over 25 years of professional accounting experience and is responsible for bookkeeping, financial statement compilation and management of the Accounting & Controllership Services staff. She focuses primarily on work for our higher education and nonprofit clients.

Having worked in the nonprofit sector almost her entire career, Kim has developed an empathy and deep understanding for the financial and regulatory challenges they face. Before coming to James Moore, she served as chief financial officer for the NC State Wolfpack Club and the vice president of finance at the Food Bank of Central & Eastern North Carolina.

Beth has nearly 15 years of audit and accounting experience and works primarily with our clients in the higher education and collegiate athletics industries. She’s responsible for multiple phases of their audit engagements, from planning and fieldwork supervision and review to risk assessment evaluation and final report delivery. She also helps coordinate many NCAA agreed-upon procedures engagements. As a manager, she also helps train James Moore’s Assurance Services team staff.

Beth previously served as the Senior Associate Athletic Director for Business at the University of Northern Iowa; she was also a D-1 athlete for the school in volleyball. This gives her the advantage of having both perspectives — student-athlete and administrator — when serving her clients.