Name, Image & Likeness

Your student-athletes are preparing for major changes as NIL develops.

Do they have the resources to navigate their financial responsibilities?

We’re your MVP when it comes to the latest developments in name image likeness tax rules, implications and advice.

Fans are celebrating in their seats at a large sporting event.

NIL Tax Headquarters

As you guide your student-athletes, you’ll need to understand name-image-likeness tax requirements in your state and nationwide. Check the map below for state-by-state information on tax laws and implications.

Last updated: May 18, 2023

NIL Overview

You’re busy enough supporting student-athletes and advancing your athletics programs into the future. And that future is uncertain when it comes to the impact of name, image and likeness (NIL).

Allowing student-athletes to profit from NIL use gives them a “piece of the pie” without the university directly paying them for performance. With this possibility, however, comes a financial and tax impact:

  • How should they report this income?
  • When does state nexus come into play?
  • Who will help these athletes work through these and other complicated financial issues?

As a department that partners with our firm's Individual Tax Services Team, we have the combination of knowledge and experience you need. Let us help you navigate these changes and guide you and your student-athletes to make the best financial choices for the future.

As the NCAA continues to work through the issue and states draft their own legislation, we’ll keep you posted on the latest developments and how they’ll impact your department and your student-athletes.

“It was important to find a company that would be best at educating our student-athletes on the tax component of NIL. You don’t go to a car repairman to fix a toothache. You go to someone who has a specialty in what you are doing. So we reached out to James Moore.”

Angela Robinson-Pittman, Senior Associate A.D. for Finance, Ole Miss

Get the basic tax concepts not offered elsewhere from a source you can trust

  • Understanding the three types of taxes: Federal Income Tax, Self-Employment Tax, and State Income Tax
  • State tax basics and residency requirements
  • Understanding the various tax forms
  • How much to set aside for your taxes
  • Taxability of non-cash deals
  • How NIL can impact Pell Grants
  • How tax reporting on Alston payments differs from NIL
  • Getting organized
  • Strategies to save on taxes
  • Things to know to avoid a negative headline
  • Resources available to help with taxes
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Check out our NIL Highlights from News & Brews

Featured Articles on Name, Image, and Likeness Topics

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Evolving Scenarios in Collegiate Athletics NIL Management

Collegiate athletics is seeing big transformations as state laws evolve to embrace name, image and…

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News & Brews Sports Biz: Navigating the Latest in NIL

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A New Playbook: Benefits and Tax Implications of Athlete Employment

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Jim Booz hired as Director of Collegiate Athletics Advisory Services

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Hi, we are James Moore & Co.

At James Moore, we're passionate about many things. The success of your collegiate athletic department is at the top of that list. That's why we have a team of CPAs and consultants who are experts in your industry. It's our aim to partner with you to find the right solutions that will yield positive results you'll feel for years.

We are proud to partner with 35+ collegiate athletic departments in 10+ conferences coast to coast!

At James Moore, we're dedicated to collegiate athletics. Just like you.

Katie Davis

Katie Davis, CPA, LSS Certified


With nearly 20 years of experience, Katie is a partner at James Moore and dedicates a majority of her time serving higher education institutions, collegiate athletic departments, foundations and other university-related organizations. She leads the firm’s Higher Education and Collegiate Athletics industry teams, which serve more than 100 higher education organizations (including 40+ athletic departments) nationwide. She is an active member in CABMA and NACUBO.

Katie’s work in higher education goes beyond traditional accounting services. As a thought leader and valued advisor in the industry, she drives discussions on the issues faced by colleges and universities nationwide. Her passion is in the collegiate athletics niche, and she is nationally recognized as an advocate for the financial voices in the business of college sports. She co-hosts the firm’s News & Brews Sports Biz podcast series and makes regular appearances on other industry broadcast programs and publications. Katie works closely with her clients and enjoys bringing solutions to them that improve their operations and redirect their limited resources to the things that matter most. Certified in Lean Six Sigma, she helps her clients create efficient, thorough and sustainable systems for long-term success.

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Ken Kurdziel

Ken Kurdziel, CPA


Ken has nearly 30 years of experience providing accounting, auditing and consulting services. He also contributes to the firm’s strategic planning and implementation of tactical items and oversees the daily administration of the office.

As a key member of the firm’s Higher Education Services Team and a noted thought leader in the industry, Ken does a great deal of work with university-related entities such as foundations, athletic associations and booster organizations. His efforts drive strategic business development activities and new trends in higher education and university-related nonprofit organizations. His experience with auditing their investments, his understanding of their fundraising processes and his knowledge of agreed-upon procedures and internal controls makes him a valuable resource for our clients in that industry. And as co-host of our firm’s News & Brews Sports Biz podcast, he advocates for the financial voices in collegiate athletics and discusses the latest developments in the business of college sports.

Ken is a member of the American Institute of Certified Public Accountants, the Florida Institute of Certified Public Accountants, the College Athletic Business Management Association, and the National Association of College and University Business Officers. He is a past president of the FICPA Chapter of North Central Florida. He also generously gives back to the community through his involvement with United Way of North Central Florida (where he previously served as Board Finance Chair).

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Shane Metzler

Shane Metzler, CPA

Senior Manager

As an audit manager with several years of experience, Shane is responsible for running and supervising audit engagements, planning and performing fieldwork, and reviewing the work of audit staff. He also facilitates team development and builds client relationships.

Shane’s work is concentrated primarily with our Collegiate Athletics and Higher Education Services teams. He has extensive expertise with NCAA agreed-upon procedures engagements and has worked with nearly 20 athletic departments across the country in this capacity. He is also a member of our Construction Services team and helps our clients in that industry make sure their financial reporting is in compliance.

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Jim Booz

Jim Booz

Director, Collegiate Athletics Advisory Services

Jim has nearly three decades of experience in collegiate athletics programming and management. At James Moore, he provides our higher education clients with strategic advice regarding NIL concerns, eligibility requirements, waivers and other intricate NCAA matters as the collegiate athletics landscape evolves.

Before joining James Moore, Jim spent almost 13 years at the University of Virginia, most recently serving as deputy athletics director. Among many responsibilities in that position, he oversaw the athletic department’s NIL program and was involved in several institutional and national programs and committees centering around strategic planning, leadership development and peer review. Before his time at UVA, he spent several years performing similar work at Vanderbilt University and the University of Georgia.

With name, image and likeness (NIL) starting to impact in-house operations, collegiate athletics departments will have to adjust infrastructure, policies, personnel assignments and more. Jim’s experience on the athletics side of navigating these concerns gives our clients a huge advantage when facing the same challenges.

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