News & Brews – COVID-19: Storytelling in College Sports

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Strategic and proactive financial communication is important as college athletics business offices battle news headlines that don’t always provide a complete and accurate story.

Today on News & Brews, Katie talks with special guest, Matt Brown. Matt is a sports writer and publisher of Extra Points, which covers news and analysis on some of the forces that shape college athletics beyond the field, including the financial and other business perspective so often misrepresented in the media. We discuss publicly available financial information and how to get new voices to rise up to surface better well-rounded information.

00:10 – Welcome & Introductions
01:28 – Inspiration to write about the business of college sports
05:06 – Programs that are best suited to navigate everything going on in 2020
08:22 – How perspective has changed over the past few months
11:45 – Discussion on regional scheduling and other changes conferences are considering
20:15 – Flaws in financial reporting model for publicly available information
31:31 – How to get new voices to rise up to help surface better information
34:39 – How to draw a conclusion on quality of information in the media
38:00 – Predictions on the future of college football
53:54 – Brews of the week
55:49 – Wrap-up

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