Strategic Advisors for Modern Collegiate Athletics
College athletics is experiencing one of its most transformative periods — one shaped by evolving regulations and increasing financial pressures. For athletic departments, this means operating with greater complexity, more scrutiny and higher stakes than ever before.
At James Moore, we specialize in helping athletic departments not only keep up but stay ahead. Our team brings together financial insight, business acumen and firsthand collegiate athletics experience. So you get more than advice; you get a partner who understands your world.
With decades of experience in higher education finance, NCAA compliance and operational strategy, we’ve helped institutions of all sizes tackle their most pressing challenges and prepare for what’s coming.
Because in today’s landscape, compliance is just the beginning. We deliver clarity, strategy and solutions built for the future of college sports.
We're dedicated to collegiate athletics.
Just like you.
Helping You Navigate the New Era of College Athletics
Our comprehensive suite of advisory services support every facet of your athletic department’s financial and operational health.
Who We Serve
Winning strategies for organizations like yours, coast to coast.
At James Moore, we're passionate about many things. The success of your collegiate athletic department is at the top of that list. That's why we have a team of CPAs and consultants who are experts in your industry. It's our aim to partner with you to find the right solutions that will yield positive results you'll feel for years.
Featured Articles about Name, Image & Likeness
Future-Proofing College Athletics: How Advancement Can Bridge the Gap
The landscape in college athletics is undergoing seismic change. With the House v. NCAA settlement…
The Financial and Operational Challenges of Year-Round Men’s Soccer
As reported by Sportico, the push to transition NCAA men’s soccer into a year-round model…
Fear-Based Planning vs. Opportunity-Driven Strategy in Post-House College Athletics
As the House v. NCAA settlement reshapes the financial model of college athletics, institutions across…
Department of Education States NIL Pay for NCAA Athletes Falls Under Title IX
The U.S. Department of Education’s Office for Civil Rights (OCR) has issued new guidance clarifying…
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Katie Davis, CPA, LSS Certified
Partner
With nearly 20 years of experience, Katie is a partner at James Moore and dedicates a majority of her time serving higher education institutions, collegiate athletic departments, foundations and other university-related organizations. She leads the firm’s Higher Education and Collegiate Athletics industry teams, which serve more than 100 higher education organizations (including 40+ athletic departments) nationwide. She is an active member in CABMA and NACUBO.
Katie’s work in higher education goes beyond traditional accounting services. As a thought leader and valued advisor in the industry, she drives discussions on the issues faced by colleges and universities nationwide. Her passion is in the collegiate athletics niche, and she is nationally recognized as an advocate for the financial voices in the business of college sports. She co-hosts the firm’s News & Brews Sports Biz podcast series and makes regular appearances on other industry broadcast programs and publications. Katie works closely with her clients and enjoys bringing solutions to them that improve their operations and redirect their limited resources to the things that matter most. Certified in Lean Six Sigma, she helps her clients create efficient, thorough and sustainable systems for long-term success.

Jim Booz
Director, Collegiate Athletics Advisory Services
Jim has nearly three decades of experience in collegiate athletics programming and management. At James Moore, he provides our higher education clients with strategic advice regarding NIL concerns, eligibility requirements, waivers and other intricate NCAA matters as the collegiate athletics landscape evolves.
Before joining James Moore, Jim spent almost 13 years at the University of Virginia, most recently serving as deputy athletics director. Among many responsibilities in that position, he oversaw the athletic department’s NIL program and was involved in several institutional and national programs and committees centering around strategic planning, leadership development and peer review. Before his time at UVA, he spent several years performing similar work at Vanderbilt University and the University of Georgia.
With name, image and likeness (NIL) starting to impact in-house operations, collegiate athletics departments will have to adjust infrastructure, policies, personnel assignments and more. Jim’s experience on the athletics side of navigating these concerns gives our clients a huge advantage when facing the same challenges.