News & Brews – COVID-19 Communication Strategies

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This week in News & Brews, Katie Davis and Ken Kurdziel, leaders of James Moore’s Collegiate Athletics Industry Team are joined by Ryan Frankel, President and Co-Founder of Frankel Media Group to discuss the importance of communication and storytelling to avoid misrepresentation in the media.

0:10 – Welcome and introductions
0:28 – Meet Ryan Frankel from Frankel Media Group
1:00 – Topic #1: What changes are you seeing in the media landscape?
2:45 – Topic #2: What financial information is commonly misrepresented in the media?
4:38 – Topic #3: From a communications perspective, why is storytelling so important?
6:35 – Topic #4: What should a college athletics CFO do to better communicate financial matters?
8:45 – Topic #5: What is the single best thing a company or brand can do right now?
11:30 – Beer of the week
12:32 – Wrap-up

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