News & Brews Sports Biz: Brewing the Brand with NMSU’s Mario Moccia

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Joining Katie and Ken today is Mario Moccia, New Mexico State University’s Director of Athletics. The trio discusses a special collection of collegiate-based brews and the licensing requirements that come with it. They’ll cover this and other innovative revenue generation methods New Mexico State uses as an FBS independent.

Also on tap is discussion about a unique group of athletic directors (including Mario) who are navigating the pandemic together. And lastly, we discuss Mario’s commitment to the Collegiate Coaching Diversity Pledge.

00:10 – Welcome and Introductions

00:45 – Mario’s Collection of Officially Licensed Collegiate Craft Beers

02:01 – Brews of the Month

02:55 – Officially Licensed Consumables and Brand Development

06:23 – Innovative Revenue Generation

07:39 – Useful Financial Information for Decision Making

09:36 – New Mexico State Collection of Products

15:18 – Navigating the Pandemic in New Mexico

19:40 – Common Goals and Teamwork Among New Mexico Athletic Directors

22:44 – Collegiate Coaching Diversity Pledge

26:06 – Wrap-Up

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Are you thirsty for some sort of brew while you watch this weeks News & Brews? New Mexico State has turned a custom collection of beverages into revenues and they are very fitting for this weeks episode!