Stacy Dreher named AAM’s 2024 Marketer of the Year

James Moore & Co. director of practice growth Stacy Dreher has been named the 2024 Marketer of the Year by the Association of Accounting Marketing (AAM).

Stacy leads James Moore’s strategic marketing and business development initiatives. She is responsible for developing and executing all marketing and business development-related initiatives, including digital marketing, product management, market research, marketing training and maintaining brand consistency.

The AAM is an international network that promotes the growth and success of marketing professionals serving the accounting industry. The Marketer of the Year is the most prestigious award granted by the AAM; this national recognition reflects a marketer who has demonstrated exemplary performance in accounting marketing.

In selecting Stacy for this honor, AAM cited the impact her work has made on the firm’s growth, including 14.87% revenue growth in 2023 and significant increases in pipeline value and average deal size. They also considered her efforts in spearheading the selection and implementation of sales training and advanced digital marketing technologies to help improve client communication and engagement.

“I’m extremely honored to receive this award,” Stacy said. “I couldn’t have done this without amazing mentors and peers, as well as an incredible marketing team and supportive leadership at James Moore.”

“Stacy’s work has transformed the way we look at growth,” said James Moore managing partner Suzanne Forbes. “She doesn’t simply consider ways to market our firm; she looks at our overall growth and strategic position, keeping tabs on the industries we serve to find areas of opportunity before others do.”