Moore on Manufacturing: Is Your Sales Process Really a Sales Process?

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Many manufacturers think they have a sales process to land new business. But in reality, their “process” is little more than a series of administrative steps they follow. While these steps can lead to new business, they’re often less successful, not predictive and not in tune with their buyers’ needs. On this episode of Moore on Manufacturing, Ed Marsh returns to explain establishing a real — and effective — sales process and methodology.

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