AMA Establishes Center for Digital Health and AI to Strengthen Physician Voice in Healthcare Technology

The American Medical Association (AMA) has launched a new Center for Digital Health and AI, marking a significant step toward ensuring physicians have a central role in shaping the future of healthcare technology. Announced on October 20, 2025, this initiative comes after two years of studying how doctors interact with artificial intelligence and developing guidance to better serve AMA members.

Understanding the AMA’s Technology Initiative

The center represents a strategic move to address the current gap between technology development and clinical practice. According to the AMA’s recent physician sentiment survey, approximately 25% of physicians remain more concerned than excited about artificial intelligence in medical practice. Their primary concerns include data privacy risks, reliability issues and safety concerns.

Dr. John Whyte, AMA Chief Executive Officer, emphasized this disconnect in his announcement: “Digital health tools are everywhere and the technology has limitless opportunity, but if you don’t understand clinical practice or clinical workflow, even the best tools will never be fully implemented.”

This perspective aligns with findings from the American Hospital Association, which has consistently noted that technology adoption requires clinical leadership to succeed in healthcare settings.

Key Objectives of the New Center

The Center for Digital Health and AI will focus on several core areas to ensure AI and digital tools enhance rather than complicate clinical care. According to the AMA, the center will work with regulators, policymakers and technology leaders to develop:

  • Policy and regulatory leadership to establish benchmarks for safe and effective use of AI in medicine
  • Clinical workflow integration opportunities to improve patient and clinician experiences
  • Education and training programs to help physicians integrate AI effectively
  • Cross-sector partnerships to align clinical AI innovations with patient needs

The Growing Adoption of AI in Medical Practice

Physician adoption of AI-driven tools has nearly doubled from 2023 to 2024, with about two-thirds of physicians now incorporating some form of AI into their practice, according to AMA data.

However, nearly half (47%) of physicians surveyed indicated that increased regulatory oversight would improve their trust in healthcare AI tools. Additionally, an overwhelming majority (87%) stated they need data privacy assurances and protection from liability for AI model errors.

In response to these findings, the AMA previously developed an eight-step governance framework establishing AI accountability, oversight and staff training requirements for healthcare providers. According to Dr. Margaret Lozovatsky, AMA’s Chief Medical Information Officer, “Physicians must be full partners throughout the AI lifecycle, from design and governance to integration and oversight.”

Implications for Florida Healthcare Organizations

For Florida healthcare organizations considering AI implementation, the AMA’s new center offers potential benefits through resource development and policy guidance. As technology adoption continues to advance across the state’s healthcare systems, having physician-led frameworks for implementation becomes increasingly valuable.

Florida healthcare providers can use the AMA’s forthcoming resources to better evaluate AI tools and ensure they meet both clinical and operational needs before investing in implementation.

What Healthcare Leaders Should Consider

Healthcare executives and administrators may want to view the AMA’s initiative as an opportunity to improve how they approach technology adoption. By including physicians early in technology assessment and implementation planning, organizations can avoid costly missteps.

Successful technology implementation requires balancing operational efficiency with clinical effectiveness—a balance best achieved when clinical leaders have meaningful input.

Looking Ahead: The Future of AI in Healthcare

The establishment of this center signals a growing recognition that artificial intelligence will continue to advance in healthcare settings. By focusing on physician engagement rather than technological capabilities alone, the AMA is working to ensure these advances serve the core mission of healthcare: improving patient outcomes.

According to Dr. Whyte, “Our goal is to harness innovation responsibly and effectively, so it improves patient care and reduces unnecessary burdens on physicians.”

How Healthcare Organizations Can Prepare

The Center for Digital Health and AI represents an important resource for healthcare organizations seeking to implement new technologies. As these tools become more advanced, ensuring they align with clinical workflows will determine their ultimate value.

What This Means for Your Organization

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