Podcast

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Summary

Do you get frustrated by silos across your campus (or even within your athletic department)? Are you at a loss for how to effectively collaborate with other departmental leaders on financial matters? If your answer is yes, you are not alone.

Joining Katie today is Tim George, Senior Associate AD for External Operations and Chief Marketing Officer at The University of North Carolina Greensboro. This month we’re branching outside of the athletics business office to talk about the integration between external operations and athletics finances. He will also share UNCG’s adaptation to COVID as a mid-major program without football. And of course, they’ll share their brew of the month.

00:10 – Welcome and Introductions
01:02 – Brews of the Month
02:58 – Leadership Bio
10:45 – Adapting to COVID-19 as a Mid-Major Program Without Football
14:18 – Alternate Streams to Generate Revenue
18:04 – Communications with the Business Office
21:15 – Adaptations That Will Continue in the New “Normal”
25:21 – Most Surprising Changes in the Industry
31:28 – Advice for Peers
33:18 – Wrap-Up