Summary

The business of collegiate athletics relies heavily upon fundraising to support student-athletes and improve fan experience. So what happens when a capital campaign is suddenly interrupted by a global pandemic?

Today on News & Brews, Katie and Ken talk with special guest Marvin Lewis, Associate AD for Administration & Finance at Georgia Tech Athletic Association. Marvin discusses how Georgia Tech has been managing a capital campaign during COVID-19 and shares other unique perspectives specific to the Institute. And of course, they chat about their beer choice of the week.

00:10 – Welcome & Introductions
00:45 – Photograph of Georgia Tech Football fans in 1918
03:15 – Impact of COVID-19 on a capital campaign
07:25 – Engaging with donors and fans during the pandemic
10:04 – Stakeholder involved in a capital campaign
12:59 – Strategies to employ with debt holders to manage debt service requirements
16:04 – Differences in athletic departments and associations for fundraising
19:48 – Disparities in Power 5 programs
24:05 – What sets Georgia Tech Athletics apart from other programs
27:57 – How CFO role and engagement between CFO and AD has changed during COVID-19
31:10 – Brews of the week
33:36 – Wrap-up

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